Next year, men are expected to buy more skincare and toiletries than ever. Here is what to need to know about the emerging male grooming trend!
Male grooming: men love skincare, too
In contrast to their fathers and grandfathers, today’s men aren’t embarrassed to spend more time in the toilet because they want to take better care of their skin, and they are ready to do so. Whereas men of earlier generations were content to confine their skincare routine to shaving products, guys of today desire more. They desire skin that is glowing and in good health.
Why do men groom more today?
In many parts of the world, women were expected to take care of their appearance and themselves. Women were expected to be attractive, but males were not held to the same standard. When it came to masculinity, power and assets were more important than physical attractiveness.
Are today’s men less masculine, or has the standard just evolved?
The majority of males in Western nations are not miners or industrial employees who toil in hazardous conditions for 12 or more hours each day in the year 2022, which will shortly become 2023. The majority of them have occupations that need them to interact with customers or clients and they are concerned with how they present themselves. They are able to do so because they have more money and spare time than their forefathers had.
The associations that males had with their bodies also saw significant shifts as a result of social media. Even if having money and power helps you attract the attention of ladies, if you don’t take care of your appearance, neither of those things will matter.
Men in today’s society are expected to seem like playboys in order to attract women, and proper grooming is an essential component of this process. Even more so on dating apps, where first impressions matter more than anything else.
Do men consume skincare the same way women do?
While many women use a wide variety of products in their regular skincare procedures, most men opt for more streamlined approaches. This disparity can be attributed to the offer, which favors women and makes the one available to men far less generous. As long as women continue to be the primary focus of the beauty industry, there are less advertisements for men’s skincare products. The majority of retail establishments allocate the all of their space to the beauty needs of women, whereas men’s goods are typically relegated to a single shelf.
Men’s skincare must have
The fundamentals of men’s skincare are identical to those of women’s. It’s important for men to use gentle cleansers to wash their faces twice a day. If they have facial hair, which often causes food to become lodged, this step is even more important for them to take.
After cleansing their skin, guys typically follow up with an application of moisturizer. An SPF-containing product should be used during the day since it shields the skin from the potentially damaging effects of UV rays. The evening is the best time to apply highly concentrated skincare products, such as serums.
In order to protect their skin from the damaging effects of prolonged exposure to the sun, men should reapply sunscreen every two to three hours.