Social media is omnipresent in our lives. Most people spend several hours daily looking at Facebook, Instagram, Twitter, and Tik Tok. We find everything and anything on social media. The best and the worse. Skincare is one of the top content of social media. Calypso Cavallo investigated about skincare and social media!
To what extent can we trust skincare content on social media? Is it a positive or negative trend? Many people started their skincare journey after seeing skincare content on social media. Skincare content on social media is vast, ranging from products review to skincare hacks or DIYs.
Everything and anything
On both Instagram and Tik Tok, one of the most popular types of content is tagged with the hashtag “skincare.” It should not come as a surprise given the prevalence of skin issues, most commonly acne, among the general population.
The amount of advice, product reviews, and tips that can be found on social media is infinite. A lot of people who use social media are concerned about whether or not all of this stuff is reliable and secure. There are a lot of strange hacks, and some of the trends that were popular turned out to be deadly.
Skincare and social media: What and who to trust or not?
Is the substance of all skincare products harmful? According to board-certified dermatologists, the answer is no. The recent trend in skincare on social media has a number of advantages, one of which is that it has increased people’s awareness of the significance of skincare, particularly sun protection.
Some people that create content for the skincare industry are willing to help others along their skincare journey by producing high-quality material and educating others about the components of effective skincare or best practices. They could be trained dermatologists or experienced skin enthusiasts.
Some other skincare influencers are less trustworthy than others. They advertise strange or potentially harmful hacks in the hopes that their content would become viral. The fact that they have a partnership with a company is the primary motivation for many skinfluencers to market that brand’s products. It’s possible that they’re promoting those things not because they like them or because they think they’re excellent, but rather because doing so serves their financial interests.
On social media, several dodgy skincare firms employ influencers to market their products, which are often pricey and of low quality. These items frequently do not provide adequate information regarding their constituent parts and/or may have elements that are prohibited by the FDA (Food and Drug Administration) of the United States or the European Union.
Users of social media should maintain vigilance and avoid blindly trusting any skincare influencer, even if that influencer pretends to be a skin professional and posts photographs of their diploma online. Putting your name on a diploma that you find online is one of the easiest things you could ever do.
Dr. Social media
There is no way that skincare information found on social media could ever take the place of seeing a dermatologist in person. Influencers on social media are excellent at encouraging people to review new over-the-counter products or to wash their hands before touching their faces, but they are unable to address specific skin disorders. People who are experiencing severe acne, eczema, psoriasis, or any other painful or debilitating skin problem should make an appointment with a registered dermatologist or another health professional in order to receive the necessary and appropriate treatment.
*Partnership, when it comes to social media influencers means the influencers are paid or rewarded by any means for promoting products.